Lijit is changing the way how your readers search your blog, With Lijit readers can search your blog networks, bookmarks, photos, blogroll, and more. It also gives the blogger detail statistics on your readers, where they came from, Popular search, Popular post and more.

Lijit also helps bloggers monetize their content via Search Results, Banners and more.

From Lijit Website:

When your readers search for information in real life, their first step is to typically seek out a friend for the answer. If their friend doesn’t have the answer they need, someone in that friend’s social network may. Eventually, they get an answer they trust, because it came from a source they trust. Your readers can now have that same experience on the web and it all starts with the source they trust. That source is you, the blog publisher.

What if your readers could search you and everything you’ve created for answers they’d trust?

Say you write a blog about all things TV. When your readers use Lijit to search you for “television”, the results might include blog posts you’ve authored about Tivo and HDTVs, as well as bookmarks you’ve made about next season’s programming lineups.

What if, when your readers searched you, their search would also include results from your social network and everything those people have created too?

Not only would their search return your blog posts and bookmarks, but it would also return blog posts your colleagues and friends have written about LCD vs. Plasma technology, bookmarks they’ve made about great sites to purchase HDTVs, and posts from blogs they read that discuss HTDV programming.

Using the power of people, their content, and their connections, Lijit enhances the way your readers search for and discover information on the internet. You serve as a filter for all of the results your readers could possibly receive, ensuring they only receive the most relevant results from the source they trust…YOU.

Just like it works in real life.

Visit Lijit

Google uses its Internet search technology to serve advertisements based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google’s search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites’ pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:

1. 1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
   2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
   3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like “Click on my AdSense ads” to increase click rates. The phrases accepted are “Sponsored Links” and “Advertisements”.

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

How AdSense works

• The webmaster inserts the AdSense JavaScript code into a webpage.
• Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page’s URL.
• For contextual advertisements, Google’s servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
• For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
• For referrals, Google adds money to the advertiser’s account when visitors either download the referred software or subscribe to the referred service. The referral program was retired in August 2008.
• Search advertisements are added to the list of results after the visitor performs a search.
• Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

Links

• Visit Google Adsense
• AdSense Blog
• AdSense Forum

Google Ad Manager has been seen as a direct threat to OpenX, an on-premise software solution (known previously as OpenAds and phpAdsNew) for managing the advertising campaigns on websites. Both solutions serve and track the performance of ad units sold either directly or introduced by third party networks like Federated Media or Google AdSense. But only Google can “use AdSense to fill unsold inventory or compete on price against other ad networks,” optimizing returns for publishers by serving up the most profitable ads from campaigns vying for the same space on a page.

As a hosted solution, Google Ad Manager also has the advantage of an easier setup and administration process since it doesn’t require any server-side installation or code maintenance.

Google Ad Manager offers a wealth of inventory management, ad targeting, trafficking, and other features, many of which you won’t find anywhere else. Browse the detailed features list below to learn more.

* Inventory management
* Yield optimization
* Ad targeting
* Trafficking, ad delivery, and order booking
* Creatives and rich media management
* Reporting
* User interface
* Administration

Inventory management

* Inventory levels: Define inventory at granular levels for more efficient line item creation and trafficking. Use ad slots to generate Ad Manager tags for your pages, ad placements to group related ad slots, and ad products to bundle and sell inventory packages with the same cost and targeting criteria.
* Inventory availability tracking: Easily confirm whether ad impressions are available for specific dates, placements, and targeting criteria. Avoid overbooking and underselling.
* Simple ad tag generation and management: Copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory. (Available upon request: iframe tags.)

Yield optimization

* Optional AdSense Integration: Use AdSense to fill unsold inventory or compete on price against other ad networks.

Ad targeting

* Built-in targeting options: Target ads to your site visitors’ geography, day and time, bandwidth, browser, browser language, operating system, and domain.
* Customizable targeting criteria: Target ad impressions by passing your own custom key-value pairs to Ad Manager.

Trafficking, ad delivery, and order booking

* Delivery options: Choose one of five delivery types (exclusive, premium, standard, remnant, or house) to determine, automatically, how ads may be delivered.
* Frequency capping: Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.
* Roadblocking: Deliver multiple creatives together on the same page. (Available upon request.)
* Proven Google infrastructure: Enjoy fast, reliable ad delivery and load time.
* Support for various ad pricing models: Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD).
* AdSense integration (optional):Consistently deliver the highest-paying ad by enabling AdSense.
* Ad network management: Easily manage your third-party ad networks with network orders.

Creatives and rich media management

* Rich media support: Use tags from a variety of rich media providers. Automatically detect macros.
* Free ad creatives hosting: Save bandwidth and costs.
* Redirect creatives support: Easily track ads from a third-party network, affiliate provider, or other URL you provide.

Reporting

* Multiple reporting options: Run reports on order delivery, inventory performance, or overall sales.
* Detailed reporting: Break down reports by date, line item, placement, advertiser, and other categories.
* Fast report generation: Create reports in seconds.
* Interactive views: Sort data, add or remove columns, review different data subsets, and make other edits without having to leave the page or run a new report.
* Media Rating Council (MRC) accredited: Feel confident in Google Ad Manager’s ad impression measurement process, accredited by the Media Rating Council to be fully compliant with Interactive Advertising Bureau standards.

User interface

* Search functionality: Locate order, inventory, or advertiser data from any page in Ad Manager.
* Intuitive workflows: Quickly and easily create orders, approve orders, and review status of orders. Decrease training time and trafficking steps.
* AdSense channels integration: Import your existing AdSense channels into Ad Manager (optional).
* Browser session support: Use your browser’s ‘Back’ button and other built-in navigation without losing data.

Administration

* Access controls: Set various viewing and editing permissions for your team.
* Contacts organization: Store and manage advertiser and agency company information.
* International language and currency support: Use Google Ad Manager in your native language and currency.

Links

• Visit Google Ad Manager