Lijit is changing the way how your readers search your blog, With Lijit readers can search your blog networks, bookmarks, photos, blogroll, and more. It also gives the blogger detail statistics on your readers, where they came from, Popular search, Popular post and more.

Lijit also helps bloggers monetize their content via Search Results, Banners and more.

From Lijit Website:

When your readers search for information in real life, their first step is to typically seek out a friend for the answer. If their friend doesn’t have the answer they need, someone in that friend’s social network may. Eventually, they get an answer they trust, because it came from a source they trust. Your readers can now have that same experience on the web and it all starts with the source they trust. That source is you, the blog publisher.

What if your readers could search you and everything you’ve created for answers they’d trust?

Say you write a blog about all things TV. When your readers use Lijit to search you for “television”, the results might include blog posts you’ve authored about Tivo and HDTVs, as well as bookmarks you’ve made about next season’s programming lineups.

What if, when your readers searched you, their search would also include results from your social network and everything those people have created too?

Not only would their search return your blog posts and bookmarks, but it would also return blog posts your colleagues and friends have written about LCD vs. Plasma technology, bookmarks they’ve made about great sites to purchase HDTVs, and posts from blogs they read that discuss HTDV programming.

Using the power of people, their content, and their connections, Lijit enhances the way your readers search for and discover information on the internet. You serve as a filter for all of the results your readers could possibly receive, ensuring they only receive the most relevant results from the source they trust…YOU.

Just like it works in real life.

Visit Lijit

1. Build – Sprouts can be of any size and any number of pages and can include images, video and audio and components such as slideshows and jukeboxes as well as Web service components such as Twitter, PollDaddy, ChipIn and more.

2. Publish – Just click “publish” to get your sprout code and then embed into any Web page, or use the “quick post” feature to automatically place your sprout into leading blogs and social networking sites.

3. Manage – Once your sprout is published, your audience can copy and spread it virally. You can get stats on locations, views, clicks and more.

Sprouts are widgets, mini-sites, banners, mashups and other forms of rich media content. Here are some types of sprouts that you can build:

Promotional

Promotional sprouts are ideal for musicians, politicians, non-profits or any person or organization that has an audience and wants to provide them with content that can be virally spread. Sprouts can be edited at any time, and all copies in circulation are instantly updated, so your audience can be kept engaged and informed.

Personal

Personal Sprouts are ideal for…everyone! Create a slideshow, add your favorite songs to a jukebox, add links to your social networking profiles – whatever you want to do to make your web presence come alive! Share with your friends and collect theirs as well.

Informational

Informational Sprouts are ideal for any organizations that need to keep their web site content fresh. Informational sprouts can be of any size and can include multiple pages to pack in a lot of information.

Other Information

Clearspring Technologies was founded by Hooman Radfar and Austin Fath out of the school of Engineering at Carnegie Mellon University. The two engineering students won a Phase 1 funding investment from the school’s Pennsylvania Cyber Security Commercialization Initiative (PaCSCI) program in 2005 for their project “A Secure Semantic Info Architecture (Clearspring)”. The two company founders went on to be named “Tech’s Next Gen: The Best and Brightest” by Business Week in March, 2007

The company established offices in Arlington, VA and later received $2M in funding from Novak Biddle Ventures on November 6, 2006. On February 26, 2007, AOL founder Steve Case and Ted Leonsis contributed $5.5M in a second round of funding to the company. The company went on to raise an additional $10M in funding in July, 2007 by an undisclosed individual investor. In May 2008 the company raised a further $18M in a series C funding round that included leading venture capital firm New Enterprise Associates (NEA), Novak Biddle Venture Partners and other previous investors.

In November, 2006, Clearspring Technologies launched its widget syndication platform to enable the sharing and tracking of widgets across the Web. The company now offers the ability to serve widgets as ads , ads within widgets and also announced a partnership with Pennsylvania based PointRoll to deliver widgets within rich media advertisements, SnaggableAds.

Advertising

Widget Ad Network

Clearspring’s “Widget Ad Network” was announced in December 2007. The network provides the capability to advertise within a widget and across widgets. Clearspring’s first Widget Ad Network advertisers were Virgin Mobile, Blockbuster, and Lionsgate.

Snaggable Ads
Example of a SnaggableAd Created by Clearspring

Clearspring’s product name for widgets served as standard IAB banner ads is “SnaggableAds”. This product was launched as a partnership with PointRoll in December 2007. Widgets served as advertisements provide the capability to be shared among and between users within social networks and across social network boundaries with the source being an advertisement. This allows advertisers to extend their campaigns beyond their initial buy as users viewing the widget as an ad can post the widget to their own site.

Viral Posting
Example of a Launchpad

“Launchpad” is a product by Clearspring that was released October 30, 2007. The product allows Web publishers to convert Web content into portable widgets for viral distribution. Launchpad provides a set of customizable sharing menus and buttons that can be placed anywhere on a Web site, allowing end users to grab and post digital content in the form of a widget. The sharing tools within the widget serving product allow users to post the widget to social networks, start pages, blogs, desktop or personal Web sites. Launchpad users can access Clearspring’s analytics suite to monitor distributed widget activity.

Other Information

• Founded 2004
• Headquarters McLean, VA
• Key people Hooman Radfar, CEO & Co-founder
• Jay Rappaport, President & COO
• Stewart Allen, CTO
• Joel Pulliam, VP
• Scott Cosby, VP
• Austin Fath, Co-founder
• Website www.clearspring.com