Google Ad Manager is a product within Google’s AdSense network based on a new hosted advertisement management tool.

Google Ad Manager has been seen as a direct threat to OpenX, an on-premise software solution (known previously as OpenAds and phpAdsNew) for managing the advertising campaigns on websites. Both solutions serve and track the performance of ad units sold either directly or introduced by third party networks like Federated Media or Google AdSense. But only Google can “use AdSense to fill unsold inventory or compete on price against other ad networks,” optimizing returns for publishers by serving up the most profitable ads from campaigns vying for the same space on a page.

As a hosted solution, Google Ad Manager also has the advantage of an easier setup and administration process since it doesn’t require any server-side installation or code maintenance.

Google Ad Manager offers a wealth of inventory management, ad targeting, trafficking, and other features, many of which you won’t find anywhere else. Browse the detailed features list below to learn more.

* Inventory management
* Yield optimization
* Ad targeting
* Trafficking, ad delivery, and order booking
* Creatives and rich media management
* Reporting
* User interface
* Administration

Inventory management

* Inventory levels: Define inventory at granular levels for more efficient line item creation and trafficking. Use ad slots to generate Ad Manager tags for your pages, ad placements to group related ad slots, and ad products to bundle and sell inventory packages with the same cost and targeting criteria.
* Inventory availability tracking: Easily confirm whether ad impressions are available for specific dates, placements, and targeting criteria. Avoid overbooking and underselling.
* Simple ad tag generation and management: Copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory. (Available upon request: iframe tags.)

Yield optimization

* Optional AdSense Integration: Use AdSense to fill unsold inventory or compete on price against other ad networks.

Ad targeting

* Built-in targeting options: Target ads to your site visitors’ geography, day and time, bandwidth, browser, browser language, operating system, and domain.
* Customizable targeting criteria: Target ad impressions by passing your own custom key-value pairs to Ad Manager.

Trafficking, ad delivery, and order booking

* Delivery options: Choose one of five delivery types (exclusive, premium, standard, remnant, or house) to determine, automatically, how ads may be delivered.
* Frequency capping: Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.
* Roadblocking: Deliver multiple creatives together on the same page. (Available upon request.)
* Proven Google infrastructure: Enjoy fast, reliable ad delivery and load time.
* Support for various ad pricing models: Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD).
* AdSense integration (optional):Consistently deliver the highest-paying ad by enabling AdSense.
* Ad network management: Easily manage your third-party ad networks with network orders.

Creatives and rich media management

* Rich media support: Use tags from a variety of rich media providers. Automatically detect macros.
* Free ad creatives hosting: Save bandwidth and costs.
* Redirect creatives support: Easily track ads from a third-party network, affiliate provider, or other URL you provide.

Reporting

* Multiple reporting options: Run reports on order delivery, inventory performance, or overall sales.
* Detailed reporting: Break down reports by date, line item, placement, advertiser, and other categories.
* Fast report generation: Create reports in seconds.
* Interactive views: Sort data, add or remove columns, review different data subsets, and make other edits without having to leave the page or run a new report.
* Media Rating Council (MRC) accredited: Feel confident in Google Ad Manager’s ad impression measurement process, accredited by the Media Rating Council to be fully compliant with Interactive Advertising Bureau standards.

User interface

* Search functionality: Locate order, inventory, or advertiser data from any page in Ad Manager.
* Intuitive workflows: Quickly and easily create orders, approve orders, and review status of orders. Decrease training time and trafficking steps.
* AdSense channels integration: Import your existing AdSense channels into Ad Manager (optional).
* Browser session support: Use your browser’s ‘Back’ button and other built-in navigation without losing data.

Administration

* Access controls: Set various viewing and editing permissions for your team.
* Contacts organization: Store and manage advertiser and agency company information.
* International language and currency support: Use Google Ad Manager in your native language and currency.

Links

• Visit Google Ad Manager